Muscles in Minutes: Show Open
When the Muscles in Minutes boot camp moved from in-person to online, it needed a show open with all the energy and stoke of the class itself.
End-to-end media development for businesses in turnarounds requires fast, focused, fearless execution. It's also an opportunity to experiment with fonts, templates, and b-roll we love.
Project scope: Logo Design, Creative Direction, Art Direction, Videography, Typography, Copy
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In my role at the time as Director of Marketing & Fitness at Samena, I looked to our mission statement for marching orders: Connect and Enrich our Community through Wellness, Education, and Fun!
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The Muscles in Minutes show open leveraged the brand identity I developed earlier in the year, picking up the colors and rock-n-roll voice and vibe. Resources like b-roll footage I'd shot from previous classes, music by Niclas Gustavsson, and motion design from After Darkness75, all came together for 21-seconds of boot camp HYPE!
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Samena was among the very first in our market to offer a full schedule of online fitness classes.
At peak volume, we offered more than 20 live, online sessions a week to our community, helping drive triple-digit gains in engagement metrics like shares, reactions, and comments.
Credits
CLIENT
Samena Swim & Recreation Club
PRODUCER
Tonya Swick
PRODUCTION COMPANY
Big Fig Design
CREATIVE DIRECTOR
Daniel Flahiff
MOTION DESIGN
After Darkness
MUSIC
Niclas Gustavsson
SOFTWARE
After Effects, Media Encoder, Photoshop, Illustrator
GEAR
Canon EOS M6 ii, Nikon D5200, Samsung S21+, Rode Videomic, Mac