End-to-end content development is my jam: from strategy and ideation, to design and production and finally, analysis. I design creative that people love to watch and share. I enjoy anticipating people’s needs and delivering creative that surprises and delights. The story is the star!

I’m also an emerging tech and AI nerd—DALL‑E and Midjourney at the brainstorming session? Yes, please! I’m a roll-my-sleeves-up kind of guy who loves leading teams with exciting and diverse perspectives. Delivering world-class creative on time and on budget is my superpower.

I am currently Deputy Director at Samena Swim & Recreation Club where I lead marketing, membership, and a few other things.

Prior to Samena, I developed and directed promos for Disney, Mattel, and Hasbro; created special effects and title designs for Universal, Touchstone, and MGM; and built mobile apps and led UX/UI design on projects and campaigns for ESPN, Jeep, and Audi. I was also a co-founder at East Lemon, a mobile development company serving nonprofits.

My focus is on helping brands understand and articulate their belief systems, serve their communities, and increase market share by designing and co-creating media ecosystems based on rigorous research, testing, and analysis. I aim to create collaborative, innovative teams of writers, designers, engineers, and artists that create engaging, meaningful content. My goal is always to leverage metrics and analytics data to discover new markets and fresh strategies to build the brand and increase ROI.

I earned my BBA from Pacific Lutheran University, MFA from Art Center College of Design, and post-graduate work at the UCLA Writer’s Studio.

I am also an avid endurance athlete and Ironman.

When I’m not working, creating, or spending time with my family, you can find me swimming, biking, or running single-track in the Cascade Mountains.